The US singer lost the case in 2023 and later won on appeal, but now judges have ruled against her.
Swift’s team had flagged similarities between her trademark and the company’s contested design.
Her team argued that a bedding firm's designs showed similarities to her trademarked signature.
The university took legal action after Cambridge Rowing Limited tried to register a trademark.
The 800-year-old university is in a legal battle with the founder of a rowing company.
Kate Attlee of Sabzi said a cookbook with the same name had caused confusion among her customers.
Kate Attlee of Sabzi wants a cookbook with the same name changed but publishers reject her demand.
The Premier Inn hotel chain wins a trademark fight with the owner of the easyJet airline.
The owner of the driveway-cleaning business agrees to pay damages and change the brand name.