Lidl signs get Welsh translation - in Nottingham

Supermarket chain Lidl has replaced car park signs wrongly installed at a store in Nottingham that featured text in English and Welsh.

Confused shoppers noticed the signs at the Carlton Road store after they appeared following routine maintenance earlier this year.

They have now been replaced with English-only versions, as originally intended.

In Wales, public sector businesses and organisations are required by law to have bilingual signage in Welsh and English, with private businesses encouraged to follow suit.

A spokesperson for the German retail chain said: "At Lidl, we take great pride in supporting the Welsh language.

"However, it seems our enthusiasm for the language briefly crossed the border, with Welsh signage mistakenly being installed in our Carlton Road store during routine maintenance.

"We can assure local shoppers that standard signage is now safely back in place."

Lidl became the first major supermarket to achieve the 'Cynnig Cymraeg' certification in 2023, a recognition of a company's efforts to prioritise the Welsh language in Wales.

There is currently no official data on Welsh speakers outside of Wales, but Nottingham is home to the oldest active Welsh society in the East Midlands.

According to its website, The Nottingham Welsh Society has been active in the city since 1904.

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