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你问我答

中级

英国商超促销高频英语表达

Episode 260617 / 17 Jun 2026

内容简介

在英国逛超市、商场甚至部分餐饮门店时，你常会看到 “2 for 1” 这类简洁醒目的促销标语，意思就是大家熟悉的 “买一送一”。不过要注意，同样的数字结构换成 “1 for 2” 可不是 “花两份钱买一份”，在英国当地消费语境里，它通常指 “一份售价两英镑”。听本期节目，跟主持人步理和 Becca 一起学习四个英国促销场景里实用的地道表达。

文字稿

（关于台词的备注: 请注意这不是广播节目的逐字稿件。本文稿可能没有体现录制、编辑过程中对节目做出的改变。）

Buli
大家好，欢迎收听 BBC 英语教学的 “你问我答” 节目。We are here to answer your questions about English language, culture and life. I'm Buli, and I'm with Becca, who is here to help me answer this week's question. Hi Becca.

Becca
Hey Buli. Nice shirt! I love that green colour.

Buli
Thanks, Becca! I bought it on sale at the weekend. It was a buy one, get one free deal. So, I got a blue one too.

Becca
Oh, what a bargain! I also did a bit of shopping at the weekend.

Buli
Hmm, some retail therapy perhaps?

Becca
Yes. I spent all day wandering around the high street and a market.

Buli
Ah, sounds like you've bought a whole new wardrobe! Speaking of shopping，我们收到了这样一个问题：

Question
在英国买促销产品的时候特别容易头晕。我老是看见商家摆出 “3 for 2” 或者 “2 for 3” 等等，分不清到底哪个是 “买几送几”，哪个是 “几英镑几个”。还有就是 “price match” 和 “price lock” 这两个说法也挺有意思的，好像没在国内见过类似的标语，请问可以介绍一下吗？
 
Buli
这位听众提到的几个表达 “3 for 2”、“2 for 3”、“price match” 和 “price lock” 都是不少英国商超在打折促销时常用的标语。在本期节目中，我们就来聊聊这几种促销方式具体都是什么意思。

Becca
There are so many sales on at the moment. I think it's because we've changed seasons. Lots of shops are trying to sell last season's stuff.

Buli
Yes, and lots of shops are trying to price match on similar items.

Becca
They are. A lot of market prices and high street prices are the same these days. But I went shopping on the weekend and there was a '3 for 2' sale on long flowy skirts at the market. So, I bought a black one, a white one and a red one. Then I went to a clothes shop on the high street, and they were selling the exact same skirts, 3 for £15! That's a fiver less than I paid at the market.

Buli
Ah, Becca. Well sometimes it's good to look around when you're shopping to get the best discounts.

Becca
Yeah, and it's good to look out for price locks too, especially when you're shopping around the supermarket.

Buli
Good tip! I could save money if I plan ahead and keep an eye on those price locks.

你正在收听的是 BBC 英语教学制作的 “你问我答” 节目。在本期节目中，我们正在学习几个和 “打折促销” 有关的英语表达。

So, Becca, we talked about discounts in shops. For example, I bought my shirt on a 'buy one get one free' sale. “Free” 的意思就是 “免费”，所以 “buy one get one free” 就是 “买一送一”。在英国，你可能还会在店里见到它的缩写 “BOGOF”。

Becca

Buy one, get one free. This is the same as saying two for the price of one. You might also see signs that say '3 for 2'. This means that you can take three items but only pay for two. Most shops will count the cheapest item as your third item, but not always.

Buli

除了用 “2 for 1” 或者 “3 for 2” 来表示 “买一送一”、“第三件零元” 等等，我们还可以用 “A for B” 这个结构来表示 “几件多少钱”。比如，刚才 Becca 就提到 “the high street shop was selling skirts at 3 for £15（那家高街店正用 3 件 15 英镑的价格卖裙子）”。

Becca

Yes. Usually, if the first number is higher, then it means 'buy more with a smaller price', and if the first number is lower, it means 'buy how many with a specific price'. Though, three skirts for £15 was better than '3 for 2'. I paid a fiver, £5, more for the skirts at the market.

Buli

是的。虽然并不绝对，但区分 “第几件零元” 和 “几件多少钱” 的最快方式就是比较 “for” 前后的数字大小。如果前面的数字比较大，那么通常是 “第几件零元”，反之则通常是 “几件多少钱”。不过，当后面的数字带有货币标志时，比如英镑的标志，那么就肯定是 “几件多少钱” 了。

此外，在用现金买东西时我们也可以注意到，人们也会把 “五英镑” 叫做 “fiver”，把 “十英镑” 叫做 “tenner”。

Becca
Yes. Anyways, it was not the price match that I was expecting.

Buli
Indeed. A 'price match' is when a shop matches their price to another shop, usually somewhere cheaper. That's why you were disappointed, because the market didn’t price match with the high street, and you spent £5 more.

Becca
Exactly. And lastly, a 'price match' is different to a 'price lock'. A 'price lock' is a guarantee that the cost of something will remain the same for a period of time. This ensures that the price won't rise – at least for a while.

Buli
Yes. We often see price locks when looking for travel prices or in supermarkets.

“Price match” 和 “price lock” 的字面意思分别是 “价格匹配” 和 “价格锁定”。在英国，某些超市的杂货通常会卖得比其它超市更便宜。因此，许多商超会打出 “price match” 的标语，意思就是 “我们和低价超市卖得一样便宜，物美价廉”。

而 “price lock” 指的则是 “某样商品在近期不会涨价”，经常出现在应季水果、蔬菜的促销，人们常买的日用品，火车和公交车的票价，或者其它容易有价格波动的场景中。

Becca

Definitely a good idea to look out for those discounts!

Remember, if you have a question that you'd like us to answer, you can email us too at: questions.chinaelt@bbc.co.uk

Buli
你还可以通过微博向我们提问。我们的微博账号是 “BBC英语教学”。Bye!

Becca
Goodbye!

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