Newcastle confirm new front-of-shirt sponsor

Newcastle United have announced a new front-of-shirt sponsor in what chief executive David Hopkinson has called a "transformative" deal.

The club, as expected, have signed a three-year contract with sports drink company Knox Hydrate, who were already due to become their training ground naming rights partner.

"This is a transformative deal for Newcastle United," Hopkinson said.

"Knox is an explosive, innovative brand that perfectly matches our ambition and shares our long-term vision for global success."

Supporters who have bought the club's home shirt will be able to get the new sponsor applied after the kit went on sale before the agreement was announced.