US firm bringing significant investment - Swansea

Swansea City have signed a "strategic partnership" with a high-profile Los Angeles investment firm which once held Taylor Swift's back catalogue.

Shamrock Capital, founded by the Disney family, has "committed significant capital" to the Championship club.

The fund currently oversees $7.4bn (£5.5bn) worth of assets, including many across media and sport.

Swansea have not released detail on the size or form of the investment, but have indicated that Shamrock Capital will not become shareholders in the club.

The Swans already boast rap star Snoop Dogg and Croatia World Cup captain Luka Modric as co-owning minority investors.

US businessmen Brett Cravatt and Jason Cohen took a controlling stake in the Swans in November 2024.

Cravatt and Cohen called the deal - which Swansea say will see them benefit from Shamrock's commercial industry expertise - "a highly productive relationship".

"Shamrock is an established investor, playing a central part in the growth of numerous companies and brands globally for nearly half a century," they said in a statement.

"Their involvement with Swansea City can assist the club in achieving its strategic business goals, while their expertise and knowledge within media, entertainment and sports sectors will be invaluable."

Shamrock were founded in 1978 by Roy E Disney - nephew of Walt Disney - as the family's personal investment vehicle.

Shamrock were previously in the headlines having acquired pop star Swift's back catalogue of music from her former manager, before selling it back to the American singer-songwriter.

"We have followed Swansea City's trajectory closely and are proud to partner with the club at this stage of its growth," said Shamrock partners Jason Sklar and Patrick Russo.

"Swansea is a club with a rich history and a passionate community behind it, and we believe it is well-positioned to build on its commercial momentum and growing global profile."