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Episode details

Asian Network,22 Jun 2026,30 mins

Content creating: Ishmael Rajah

The Everyday Hustle

Available for over a year

Psychology coach, Ishmael Rajah explains to Harleen Nottay how he's turned content creation into a thriving social media presence and business model. The pair discuss how he's used his deep understanding of the mind to build a thriving social media presence. He’s turned psychological insights into multiple income streams, scaling from digital products right through to 1-to-1 coaching clients. Produced in Birmingham by Voxwave for BBC Asian Network.

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