Story time with Lord Sugar

Are you sitting comfortably? Get ready for Lord Sugar's magical Apprentice story...

04 February 2026

1 minute

This clip is from

The Apprentice—Series 20, Children’s Story

Kieran and Dan battle creative differences
Duration: 00:47

Chique or Chic?—Series 20, Pet Product
Duration: 01:27
A content creation masterclass from Zara McDermott—Series 20, Pet Product
Duration: 00:33
"I think this is quite a turning point for Dan"—Series 20, Pet Product
Duration: 01:20
"It does go off with quite sensitive sound"—Series 20, Pet Product
Duration: 00:46