
Generation Z
Jaega Wise investigates how economics and social media are effecting how young people eat.
Generation Z, young adults aged roughly 18 to 30, are coming of age in a world defined by uncertainty. With difficult job and housing markets many are experiencing prolonged adolescence, often living with parents far longer than previous generations. At the same time, they are the first true digital natives: a generation growing up with the internet as a central part of their lives.
In this programme, Jaega Wise explores how these seismic social and economic shifts are reshaping the way young people eat and think about food. She speaks with author Chloe Combi about the cultural forces that are driving Gen Z’s evolving food identities. She also meets Sumayah Kazi, the youngest-ever Bake Off contestant, to talk about how social media is effecting how young people cook and eat. BBC reporter Emse Winterbotham lives at in her family home in London. She finds out more about the practicalities of living and eating with your mum and dad when you are an adult. Jaega also travels to Stourbridge to meet Will Griffin and his dad steve to talk more about how the generations are sharing the kitchen.
Presenter: Jaega Wise
Producer: Sam Grist
On radio
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Broadcasts
- Friday11:00BBC Radio 4
- Saturday22:15BBC Radio 4
Podcast
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The Food Programme
Investigating every aspect of the food we eat


