The simple answer is yes: we have responsibilities for digital switchover, we are investing in digital infrastructure and we will continue to provide great digital content and services.

Mark Thompson clearly stated in The Guardian on Tuesday that the BBC is not in retreat from digital content and that we know this is not what audiences want. In fact over on silicon.com today they've just published a round up of their recent coverage on what is happening in the BBC's digital future.

The proposals announced this week are about providing clear focus in key priority areas to provide greater long term value to audiences and a more open approach to a wider online market. Doing fewer things to an even higher standard. BBC Online is very much part of the BBC's future and we remain absolutely committed to the web as a third platform alongside TV and Radio.

BBC Online reaches 53% of the online audience with 28 million users a week. As our third medium, it needs to meet BBC standards for quality, impact and effectiveness even more than it currently does today. The proposals also state that as the internet comes to the living-room through television sets, it will become more important still--and indeed, one day, may be the only platform and delivery system that the BBC needs to fulfil its public purposes. You can read the full details of the proposals here.

Kerstin Mogull is Chief Operating Officer, BBC Future Media & Technology.

In the 80s rival manufacturers were unconcerned with developing systems that could be used or operated reciprocally. Each hoped to emerge from a fragmented but rapidly growing market as the winner. It happened in computing, it's still happening in mobile, and it could well happen in connected TVs. This post is about how we deliver our video-on-demand service to a variety of platforms so that audiences can enjoy BBC content on them.

When we launched the BBC iPlayer in 2007, it was initially in Windows, but we wanted to make the service available on as many platforms and devices as was technically possible and economically sensible. It remains important that the platform strategy complements our content syndication policy. This means that, as well as taking the BBC iPlayer itself onto multiple platforms, we will continue to license BBC content to a range of third parties. This policy has worked well for the industry and for audiences.

The BBC iPlayer has now been rebuilt for more than 20 different platforms and devices, enabling Licence Fee payers to access BBC content in a way that is convenient to them and delivers public value. We now average 100 million streams a month and although most viewing is still via the web, already more than a quarter of views are through the connected pay-TV platform Virgin Media and just under 10% through the PS3. Increasingly users are also accessing iPlayer on mobile devices.

We hope to add more platforms before the end of this year, but to deliver a high-quality user experience we sometimes need to adapt the product ourselves, and the huge variation of standards in the market makes this an expensive and complex process.

The number of connected devices entering the market over the next few years is likely to accelerate. We'd like them all to be able to access iPlayer, and we'd encourage them to use our standard technologies to do so. However, for some that may not be possible. An ever increasing number of companies want us to build them a bespoke iPlayer; more than we can reasonably afford.

Today we've published new guidelines that outline how potential partners can syndicate our standard iPlayer product. They also lay out the scope for our investment in customisation and bespoke development for larger platforms.NB Editor's note - the text in the previous paragraph was inaccurate and we have now corrected. Apologies.

Today we've published a clarification on where the BBC believes the balance currently lies between generating public value and value for money considerations.

We hope this move will make life clearer for the industry, and easier for people to access and enjoy our content, whatever device they use and wherever they are.

(Update 21.12.09) In light of the Trust ruling on IPVision we have taken down the clarification published in October. The clarification will now be considered as part of the Trust's review of the BBC's on-demand syndication policy, which begins in January 2010. In the meantime, we continue to rely on our pre-existing policy until the Trust complete their review.

Kerstin Mogull is COO BBC FM&T

I ran through the BBC's plans to move people, production and resource to Salford - five key departments: BBC Sport, Children's, Radio 5 Live, Formal Learning and over 300 people from my department, Future Media & Technology. In line with the overall vision, FM&T's focus will be very much on partnerships with technology companies and public institutions to create the next wave of digital media innovations.

Overall, the move to Salford was broadly welcomed by the Gateshead audience, but one aspect provoked comment: I referred to the move to Salford as being about a major 'tilt to the North'. In the North East I was forcibly reminded that Salford is well to the South - travelling time to Salford is no shorter than to London.

In response to the speech, some users of Twitter commented that the BBC still has a "London & The Rest" approach to the UK and one asked if there was "hope" for the North East. Yes, there is hope for the North East. Such a major commitment to the North by the BBC is just the start. A move of this scale is a fundamental shift in mindset for the BBC and should get us away from the "London & The Rest" approach.

But we need to improve our ways of working to ensure that shift. So I now pose two questions:

What kind of technology solutions can we use to make sure production teams and our partners across the North are in close dialogue with the BBC at Salford, whether they're in Yorkshire, Cumbria, Tyneside or wherever? We will have a world class R&D lab at our Manchester site and they're keen to work with partners to make this possible. I do hope that technology can help us move away from a "jump on the train" mentality.

And, how can the BBC's commissioning system ensure that the move to Salford results in the best ideas for all platforms as well as more equitable spend across the North? This is something that the BBC is actively thinking about at the moment.

I'd welcome your thoughts.

Kerstin Mogull is Chief Operating Officer, BBC Future Media & Technology