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<title>
BBC Internet Blog
 - 
Jason DaPonte
</title>
<link>https://bbcstreaming.pages.dev/blogs/bbcinternet/</link>
<description>Staff from the BBC&apos;s online and technology teams talk about BBC Online, BBC iPlayer, and the BBC&apos;s digital and mobile services. The blog is reactively moderated. Posts are normally closed for comment after three months. Your host is Eliza Kessler. </description>
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<copyright>Copyright 2012</copyright>
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<item>
	<title>BBC Mobile: Carousel of Content</title>
	<description><![CDATA[<p><span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="mobile_carousel_300.jpg" src="https://bbcstreaming.pages.dev/blogs/bbcinternet/img/mobile_carousel_300.jpg" width="300" height="450" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" /></span>If you've looked at the <a href="https://bbcstreaming.pages.dev/mobile/index.html">BBC Mobile homepage</a> today, you'll have noticed we're giving you more choices than ever. Yesterday we launched a carousel of content in our top promotion area so that you can scroll through a range of content we're highlighting across BBC Mobile. It's available to a limited range of handsets right now but will roll out gradually to a wider range as we develop the technology.</p>

<p>This is part of our ongoing work to make the site the most personal experience of the BBC. You can customise the sections and amount of content and now you can get a bigger range of content on the top of the homepage. If you don't like <a href="https://bbcstreaming.pages.dev/doctorwho/">Doctor Who</a> on top of your homepage you can now flick past it and check out something you like more. Yes, we've heard your complaints about this section not being relevant enough to you and this is one way we're working to address that problem - and there's more coming soon.</p>

<p><a href="https://bbcstreaming.pages.dev/blogs/bbcinternet/ulyssa_macmillan/">Ulyssa MacMillan</a>'s development team are working on further improvements. Highlights from her roadmap include a more sophisticated user experience and navigational controls for the promo carousel for touchscreen devices, and using your personalisation settings to define the categories of promos - if you've said you don't like Football Gossip, we won't serve you Football Gossip. Watch this space for future updates.</p>

<p>That said, when I started in my job, there wouldn't have been enough content to call out 4 or more worthwhile pieces to promote each day - there's a lot more now. The volume of good content on the site is growing and getting closer and closer to providing an offer that's more like the full experience of <a href="https://bbcstreaming.pages.dev/">BBC Online</a>.</p>

<p><em>Jason DaPonte is the Managing Editor of the BBC Mobile Platform.</em></p>]]></description>
         <dc:creator>Jason DaPonte 
Jason DaPonte
</dc:creator>
	<link>https://bbcstreaming.pages.dev/blogs/bbcinternet/2009/12/bbc_mobile_carousel_of_content.html</link>
	<guid>https://bbcstreaming.pages.dev/blogs/bbcinternet/2009/12/bbc_mobile_carousel_of_content.html</guid>
	<category>mobile</category>
	<pubDate>Tue, 08 Dec 2009 12:10:00 +0000</pubDate>
</item>

<item>
	<title>Looking ahead to London 2012, the mobile Olympics</title>
	<description><![CDATA[<p><img src="https://bbcstreaming.pages.dev/blogs/bbcinternet/img/mobday.jpg" align="right">If I mention "the Olympics" to you - you'd probably think about names like Rebecca Adlington, Usain Bolt and Michael Phelps and their stellar performances last summer in Beijing.  What you probably wouldn't be thinking is very much about the 2012 Games - unless you live somewhere near the Olympic park that's being built in East London.</p>

<p>That doesn't mean we aren't. The summer of 2012 is going to be HUGE for the BBC with London hosting the Olympics, the Queen's Diamond Jubilee and other major sporting events being broadcast. We're excited about it and planning for it already.</p>

<p>The mobile industry changes quickly, though. Sure, it might not change as quickly as Usain Bolt can sprint, but planning 3 years out in this space isn't easy. There are big questions and variables to take into acount about consumers, devices and connectivity.</p>

<p>Fortunately, the BBC's cracking R&D team have been able to lend us a hand to help us come to grips with some of this thinking about the future.</p>

<p><img src="https://bbcstreaming.pages.dev/blogs/bbcinternet/img/stadium.jpg" align="right">I've been working with them for the past few months on a scenario planning joint project with the help of external consultants and a number of industry experts who contributed their expertise.</p>

<p>The work really began in 2004, with an in-depth scenario planning exercise led by BBC R&D. The resulting Digital Britain 2014 (DB2014) publication described how broadband would affect the UK over the course of 10 years. In the new research, we build upon the DB2014 stories and research to explore how the mobile landscape may look during the 2012 Olympic Games. </p>

<p>The scenarios are two diverging (but plausible) stories based on how politics, society, the economy and technology might unfold. They should be used as tools for planning products and services in the future by illustrating what the world could be like - they are not official strategy. </p>

<p>The stories are accompanied by tools that can also be helpful for testing product plans and strategies. For this project we've created:</p>

<p> - Living Histories: useful as background knowledge and useful as stimulus for workshops so your participants can begin to think about future possibilities<br />
 - Character Profiles: exploring the differences in the characters lives when placed in each scenario. They are in written form and recorded as video interviews<br />
 - Event Timelines: useful brainstorms to remind participants of the chronology of events from 2005-2012<br />
 - Summary: the thematic comparison is also useful in brainstorms to help keep clear the lines of distinctions between the stories</p>

<p>I've used scenarios in the past to facilitate creative planning and have found them useful both as stimulus for creative thinking but also for setting the landscape for brainstorms and other planning sessions to ensure they have productive outcomes.  Brainstorms are often seen as a wasteful experience in organisations but I find that working with strong stimulus and inputs like these scenarios can be very helpful in making sure you get good, useful ideas out of sessions.</p>

<p>We will be using the tools above in our own planning and are sharing them with industry partners - I'll be discussing them with the Mayor's advisors on the Olympics next week. We hope that they can provide a shared starting point for developing partnerships that will enable us to deliver an amazing experience to our audiences in the summer of 2012.</p>

<p>The DB2014 scenarios examined what the UK might be like in 2014 based on a set of  economic, political, social and technological drivers. Through a series of workshops, a set of key drivers were identified and refined:</p>

<p>1.	Family ties - what social relationships are important in people's personal lives?</p>

<p>2.	Mobility - the capacity for people to move between locations at home and overseas</p>

<p>3.	Security - how safe the population perceives itself to be and the ensuing public policy</p>

<p>4.	Digital copyright - to what extent will this be regulated by industry and government?</p>

<p>5.	Technology - when will convergence/interoperability be fully achieved</p>

<p>Exploration of how the drivers would influence society over ten years led to the development of two distinct pathways that became the fictional scenarios Little Britain and Alien Nation. </p>

<p>The original scenarios have, in some respects, proved prescient and in one or two cases ominously prodigious. In this publication, we update the scenarios with a focus on mobile and the 2012 Olympics. Before delving into the updated scenarios, we considered to what extent we have experienced either a Little Britain or Alien Nation world since 2004. </p>

<p>Up until 2008, the UK seemed to parallel an Alien Nation model but since the economic downturn it looks remarkably similar to Little Britain. The new research brings us up to date, reflecting on the 2004 drivers and the last five years (through the lens of the scenarios Little Britain and Alien Nation), and sets the stage for helping us to imagine how the next three years will unfold in these fictional worlds.</p>

<p>So what are the story worlds set out in Little Britain and Alien Nation?</p>

<p>LITTLE BRITAIN</p>

<p>Little Britain is a story of the "People's Olympics", where the economy stays weak and local-issue politics gain strength and communities pull together.  Technology (especially mobile) becomes increasingly important as a cost-effective means for people to come together and support one another. The Olympics emerge as a symbol of hope and community pride as sporting clubs and councils plan celebrations around sport and fitness. Digital communities, too, contribute to the festive atmosphere around the Games as they develop exciting, interactive mash-ups of professional and social media.</p>

<p>ALIEN NATION </p>

<p>Alien Nation is a story of the "Corporate Olympics", of economic recovery and revolutionary technology triumphing over security fears. The economy bounces back quickly. Mobile networks begin to function as social clubs as they offer advanced interactive services via 'walled tunnels' that are available exclusively to their subscribers - 'members' enjoy a seamless user experience across connectivity, device and content - things 'just work'. The new media service giants invest heavily in the Games to showcase their recent breakthroughs in mobile content and services, contributing to a national sense of excitement and expectation. </p>

<p>Here's a chart that compares what the world is like in each of the two worlds:</p>

<p><span class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="https://bbcstreaming.pages.dev/blogs/bbcinternet/2012big.html" onclick="window.open('https://bbcstreaming.pages.dev/blogs/bbcinternet/2012big.html','popup','width=1754,height=1240,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="https://bbcstreaming.pages.dev/blogs/bbcinternet/assets_c/2009/06/2012big-thumb-600x424.jpg" width="600" height="424" alt="" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" /></a></span></p>

<p>I'd love to know your thoughts on these.  Does one feel more realistic than the other?  Does one feel better or worse to you?  Which of these worlds would you like to experience the Olympics in?</p>

<p>And, since we're still in early planning phases, any thoughts about what the BBC should or could be doing with the 2012 Games would be most welcome. Please let me know what you think.</p>

<p><em>Jason DaPonte is Managing Editor, BBC Mobile.</em><br />
</p>]]></description>
         <dc:creator>Jason DaPonte 
Jason DaPonte
</dc:creator>
	<link>https://bbcstreaming.pages.dev/blogs/bbcinternet/2009/06/looking_ahead_to_london_2012_t.html</link>
	<guid>https://bbcstreaming.pages.dev/blogs/bbcinternet/2009/06/looking_ahead_to_london_2012_t.html</guid>
	<category>mobile</category>
	<pubDate>Thu, 11 Jun 2009 18:32:39 +0000</pubDate>
</item>

<item>
	<title>Summer Of Mobile Sport Video &amp; Tall Ships</title>
	<description><![CDATA[<p>Whether you've got a sparkly <a href="http://news.bbc.co.uk/1/hi/technology/7445292.stm">new 3G iPhone</a> or not, more and more of people are watching video on their mobiles. Here's some of the work the <a href="https://bbcstreaming.pages.dev/mobile/web/index.shtml">BBC Mobile</a> team has been doing to try to bring more of the BBC's video to you. </p>

<p>Between January and May 2008 our video (and audio) downloads have almost doubled and the length of time people are spending consuming audio visual content has nearly quadrupled. We're not sure exactly why the change has happened so suddenly, but I reckon it has to do with more devices being wifi-enabled and/or having larger screens.</p>

<p>We're in the middle of a summer full of sports video that you can watch on the go. And we're experimenting with how mobiles can be used to capture media and tell stories in new ways.</p>

<p>One of the more original video projects we're working on is the <a href="http://www.tallshipsliverpool.co.uk/">Liverpool Tall Ships Race</a>. </p>

<p>Our team worked with <a href="https://bbcstreaming.pages.dev/liverpool08/video/tall_ships/">BBC Liverpool</a> on this year's <a href="http://www.tallshipsliverpool.co.uk/">Tall Ships race</a> to capture the first-hand experiences of five crew members - with videos taken on their mobiles and <a href="https://bbcstreaming.pages.dev/liverpool08/mobile/tall_ships.shtml">viewable on yours</a>.</p>

<p>We selected a range of crew members on different ships that would give us a good spread of stories and shots from this dramatic event, especially since using the mobiles would allow us to tell the stories of the journeys as they unfolded instead of having to wait for traditional cameras to come back to shore. </p>

<p><a href="http://www.flickr.com/photos/john_kennan/2698910365/"><img alt="tall_ships.jpg" src="https://bbcstreaming.pages.dev/blogs/bbcinternet/img/tall_ships.jpg" width="430" height="286"  /></a><br><em>Lovely picture <a href="http://www.flickr.com/photos/john_kennan/2698910365/">"Tall Ships at Liverpool"</a> courtesy of <a href="http://www.flickr.com/photos/john_kennan/">John Kennan on Flickr</a>. There's also a <a href="http://www.flickr.com/groups/tall_ships_liverpool_2008/">Tall Ships Races 2008 Flickr group</a></em></p>

<p>We then kitted them out with <a href="http://www.nokia.co.uk/link?cid=PLAIN_TEXT_376490">Nokia N95s</a> (with fingers crossed that none of them would go overboard!). </p>

<p>Some News Online reporters used them to <a href="http://news.bbc.co.uk/1/hi/technology/7264871.stm">report</a> from this year's Game Developers Conference, but this was the first time that we've put them in the hands of the subjects of a story to understand it from their perspective. </p>

<p>We offered them some light directorial and filming advice, but the decisions were theirs and we didn't edit the clips (some were stiched together for the web to make pieces that were longer than would be digestable on mobile).</p>

<p>We used <a href="http://www.shozu.com/portal/">ShoZu</a>, commerically available media upload software, to make sure that it was easy to send videos back from sea and hope dthat the ships would be within range of a decent 3G signal to transmit the videos back over. ShoZu worked well for us, but our team had to do a lot of re-encoding of <a href="http://en.wikipedia.org/wiki/MPEG4">MPEG-4</a> to <a href="http://en.wikipedia.org/wiki/.avi">AVI </a> to <a href="http://en.wikipedia.org/wiki/MPEG-1">MPEG-1</a> before we could put it onto our mobile video portal. The option to record in <a href="http://en.wikipedia.org/wiki/3GP">3GP</a> was also available but we weren't happy with the picture quality that the N95s gave using this standard. If anyone knows of a media loader that will let us go direct from phone to MPEG-1 (and give us good picture quality), let us know, as we're looking for one.</p>

<p>We're still waiting for the final videos to come in - one camera is still at sea and will complete the <a href="http://www.tallshipsrace.no/artikkel.aspx?AId=1&MId1=4&sprak=engelsk">trip to Norway</a> before the phone comes back to BBC Mobile HQ - so I hope you'll take some time to watch them and let us know what you think of our experiment (positive or negative). The feedback will help us to figure out whether to do more like this in the future  - and ways of doing it better.</p>

<p>Other video highlights this summer included UEFA Euro 2008, which  featured more video than we've ever provided for a major sporting event and the <a href="http://news.bbc.co.uk/sport1/hi/olympics/7507582.stm">Olympics On Mobile</a>  will have even more. If you sign up for <a href="http://news.bbc.co.uk/sport1/hi/olympics/7511563.stm">Olympic Mobile alerts</a>, they will warn you shortly before the biggest events are on in Beijing so that you can tune in and watch on your mobile and never miss a thing - even if you're at work. (Or you could be boring and tune in on telly - but I would say that, being the mobile editor, wouldn't I?).</p>

<p>To promote the Olympics, we've got exclusive videos and wallpapers of <a href="http://news.bbc.co.uk/sport1/hi/olympics/monkey/default.stm">Monkey</a> created by the men behind <a href="http://www.gorillaz.com">Gorillaz</a> - <a href="http://en.wikipedia.org/wiki/Damon_Albarn">Damon Albarn</a> and <a href="http://en.wikipedia.org/wiki/Jamie_Hewlett">Jamie Hewlett</a>.</p>

<p>If you're not sure of how to access BBC Mobile, Kate Silverton will be happy to <a href="http://news.bbc.co.uk/1/hi/help/6207366.stm">give you a lesson</a>.</p>

<p><em>Jason DaPonte is Managing Editor, Mobile Platforms, BBC Future Media & Technology.</em></p>]]></description>
         <dc:creator>Jason DaPonte 
Jason DaPonte
</dc:creator>
	<link>https://bbcstreaming.pages.dev/blogs/bbcinternet/2008/07/summer_of_mobile_sport.html</link>
	<guid>https://bbcstreaming.pages.dev/blogs/bbcinternet/2008/07/summer_of_mobile_sport.html</guid>
	<category>mobile</category>
	<pubDate>Fri, 25 Jul 2008 16:06:25 +0000</pubDate>
</item>


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